IP RIGHTS INFORMATION ASSESSMENT

Maximize the Value of Your Intellectual Property

                    ü  Gain the ability to quickly evaluate your IP rights to seize business opportunities
ü  Know how to manipulate rights information to exploit rights
ü  Save  time and effort on a daily basis for already stretched staffs

An IP Rights Information Assessment is an investment that will provide your organization with opportunities for:

 }  Revenue Enhancement

• Taking advantage of IP assets to remain competitive
• Developing new business opportunities in emerging markets
• Licensing, selling or exploiting assets for revenue
• Repurposing or exploiting forgotten/neglected assets

}  Financing & Expansion

• Enhancing financing documents, valuations, mergers & acquisitions
• Bolstering balance sheet
• Attracting new investors/business partners

}  Protection from Liability or Infringement

• Avoiding infringement of others’ rights by knowing licensing limits
• Limiting damages by enabling quicker responses to infringement

Why Hughes-Kessler Consulting?

 A thorough assessment is a complex and specialized process

• Extensive experience and expertise lead to asking the right questions for maximizing value
• Laurie Hughes and Suzanne Kessler are intellectual property and entertainment attorneys with broad business affairs and legal experience in both transactional work and in corporate senior management. They have more than three decades of combined experience in managing and licensing rights in large and small companies with massive intellectual property portfolios and in developing business requirements for rights management systems.

 Typical Company Scenarios

• IP rights information is scattered across departments – finance, marketing, R&D, operations, sales, legal.
• Numerous people store information in multiple silos – file cabinets, documents, spreadsheets & databases – on individual hard drives, in email that is not catalogued, etc.
• Institutional and historical knowledge resides in heads of employees and disappears when employees leave or change positions.

Repercussions

Incomplete Rights Information: It can take too long for potential business partners to get to the correct person or for employees to find the information needed. The revenue opportunity may disappear.

Duplicate or inconsistent information: Time is wasted, and revenue opportunities may be missed.

Expense vs. revenue: IP rights are costing the company rather than providing revenue streams, such as renewing and protecting patents and trademarks that are no longer used instead of licensing them or selling them for additional revenue.

IP Rights Information Assessment: The Process

1. Overall project planning: determination of assessment project scope.
2. Information collection: time-boxed interviews with select, representative personnel; cross-organization workflow sessions.
3. Information evaluation and aggregation: identification of business requirements; ascertainment of additional information gathering needs and/or opportunities.
4. Report generation and presentation: includes summary of findings and recommendations.